Unie van Pluimvee Producenten

The position of poultry farmers in the linear food chain is not the best. Price pressure is great. Pricing takes place at the end of the chain, with retail, industry and other buyers. The poultry farmer has become a raw material supplier and price taker. The distribution of margins in the chain is skewed. An increasingly smaller share of the consumer price comes from the farm. Meanwhile, the costs increase every year. Further increases in scale, more efficient production and sharper purchasing do not offer sufficient solace. The strain is gone! The solution is on the sales side. A few percent higher consumer price makes a world of difference for the earning model of poultry farmers and chain partners. Provided the margins are shared fairly. Who can share, can also multiply!